I’m posting my thoughts on Green Party election broadcasts today because someone asked for my opinions on some of them, so here they are:
2008 Local Elections
I enjoyed hearing all our complaints about modern life through the voices of non-politicians and watching the graphics, which were far more appealing than the conventional party political broadcasts. However, it wasn’t very appealing listening to the moaning. There was too much of that and not enough of the positive Green friendliness.
2009 European Elections
This was a bit of an improvement but I didn’t like the constant return to a man sitting behind a desk in a gloomy room. I think I can see what they were trying to achieve with this video but it was all a bit depressing. Okay, it ends with a woman (Caroline Lucas) but she’s also terribly serious and the whole thing is a bit of a turn off.
2010 UK General Elections
Excellent stuff. A crisp, upbeat narrator with eye candy graphics that didn’t make me feel that watching it was a duty. The message was clear. I guess this broadcast was fairly specifically aimed at the people in Brighton Pavilion since we were in an all hands on deck situation to get our first MP elected. The video is starkly different from almost all party political broadcasts I’ve seen before because there are no dreary political types in it. Let’s face it, we want our politicians to be serious minded rather than risk taking party animals. However, we also get bored quickly these days and want to cast our votes for people we like. This broadcast struck the right balance for me.
2011 Local Elections
It is fair enough that this broadcast focuses on the Green Party leader, Caroline Lucas MP, now that she has been elected to parliament. She’s a serious candidate, as the Daily Telegraph recently acclaimed her, to provide proper opposition to the government, unlike Ed Miliband. She’s terribly hard working and capable and this broadcast shows all of this off, wonderfully along with her bravery for taking on a comedy audience and getting through her 90 second pitch without falling to a heckler. It was a real comedy club, by the way. However, for me, this felt like a hijacking. I’m told that immediately after she left the stage some wit remarked about the need for political balance and pretended to introduce Nick Griffin, which broke the dramatic tension and cracked up the audience. These are serious times we’re living in and I guess the Green Party needs to show it is serious but we also need to remember our humanity and I would have preferred that gag had been left in.
We are not fun spoilers and party poopers. One of the problems with politics is that it is devoid of humour and leaves people cold. I’m worried that this broadcast erred too much on the side of heavy handedness? Leo Littman, if you’re reading this and you get elected, how about making a party political broadcast for your re-election campaign in Preston in four years time? I’m thinking a mixture of local issues combined with your sparkling good humour would be snappy combination and attract more people to our cause.